We create content that drives traffic
There is no point in having a beautiful website if nobody visits it. Once you have an arsenal of digital assets that looks great and tell the story that appeals to your stakeholders, we can help you develop a content marketing strategy to reach the relevant communities and convert in a way that makes sense to your organisation.
We will do things differently if you are a B2B outfit, a consumer brand, a SME or an NGO. Depending on your objectives and budget, we can orchestrate several targeted micro-campaigns that will appeal to specific groups and fit the marketing channel: e.g. Facebook, Instagram, Twitter, Google, Youtube and Linkedin.
We use three main tools:
We build responsive websites that convert visitors into customers.
We build beautiful websites using Wordpress. They are usually a combination of digital assets we create ourselves, like video, photography, etc., with high-quality templates we purchase online. In general, we work with a freelance art director/graphic designer to produce a compelling look and feel – UX. Ideally, we also bring in a good copywriter.
When we assemble a site, we first think long and hard at what our client wants to achieve. Usually, it is to attract new customers, subscribers, members etc… Our strategy always involves looking at a site as part of a broad “sales funnel” that converts the traffic from various sources, often social media, into actual sales or subscriptions of some kind. To make sure it ranks as high as possible in Google’s search results, we pay special attention to Search Engine Optimisation or SEO. We have created several sites that ranked first, at the top of the search result page for specific terms.
We record and produce melodious audio tracks.
We produce excellent audio material. May it be a simple voice-over for an institutional video or an eight-track vinyl album, the result is always impeccable. We work with studios of various sizes, from a small vocal booth to a full-blown studio capable of accommodating a philharmonic orchestra. We have produced material involving musicians, producers, maestros, recording and mixing sound engineers scattered over multiple countries. We know and have worked with some of the best musicians and composers. Through a network of agents and friends, mainly in London, we can find the relevant voice for your project. We always have our clients listening in the recording session via Skype.
For narrative work, we outsource folley to specialists in the UK, and we are fully equipped to do run-of-the-mill work, like interviews and location recording. We have a battery of quality German microphones like Neuman, AKG and Microtech, and we capture the signal on a Sound Devices recorder or via a Neve Design channel strip. Mixing and editing are done on Logic. For sophisticated productions, we have access to the very best producers and sound engineers in London.
We shoot lovely and exciting photos.
We take beautiful photos of your products, services, staff, offices, clients etc… Depending on your objectives, we can create amazing images that tell a story that will captivate your audience. We think that people like to interact with people and whatever picture we take we believe it should preferably involve people. We do events, portraits, real estate, food, products etc…
We usually work with a Canon 5D MKIII with various fast lenses.
To create stunning images, there is no secret. To control all lighting parameters we need to work in a studio. To that effect, we have partnered with a large studio fully equipped with large softboxes. If needed we can hire additional lenses or lighting. We also work with a casting agent to find the relevant models.
We then develop on Lightroom and Photoshop. For more sophisticated jobs, we outsource editing to a highly skilled photoshop artist who focuses mainly on commercial work.